This institute has been formed to develop, launch, distribute and market a range of exclusive Salon products for the professional hairdresser.

Each product is branded ‘Organic & Mineral Research’ and promotes the principle that the products will be of excellent quality, using the latest technology and containing natural ingredients to reduce damage, while imparting condition and shine to the hair.

The first products in the range were permanent hair colour and Fruity Booster Activator both of which were launched in January 1999. The Seaweed Lightener was launched in October 1999 followed by the Meche range in January 2001.
Easi Colour, our new water-based hair colour will be launched in Autumn 2004.